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What are examples of sports marketing?

Date: 2023-12-06 13:08:51 | Author: Casino Rebate | Views: 307 | Tag: NFL

Collin Morikawa claimed his first PGA Tour win for two years with a storming victory at the Zozo Championship in Japan NFL

The 26-year-old American began the final day two off the lead but a seven-under-par round of 63 at Chiba carried him to victory by six shots ahead of Eric Cole and Beau Hossler NFL

Morikawa, who is of Japanese heritage, carded seven birdies and no bogeys in a near perfect final round, finishing off in style with a birdie on the 18th for a 14 under par total NFL

It brought him a first win since he claimed the DP World Tour Championship in Dubai in November 2021, which followed on from his victory at the Open the same year NFL

Morikawa won his first major title at the PGA Championship in 2020 in only his second appearance at one of golf’s four biggest events, a year after his maiden PGA Tour victory at the Barracuda Championship NFL

He was the first-round leader at Accordia Golf Narashino Country Club but seemed to have dropped out of contention after a disappointing second-round 73 and then a poor start to his third round but he finished it with five birdies from the final six holes to put himself in a good position going into Sunday NFL

More aboutPA ReadyCollin MorikawaJoin our commenting forumJoin thought-provoking conversations, follow other Independent readers and see their repliesComments1/1Collin Morikawa ends title drought with six-shot victory in JapanCollin Morikawa ends title drought with six-shot victory in JapanMorikawa stormed to victory on Sunday Getty Images✕Subscribe to Independent Premium to bookmark this articleWant to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today NFL

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“It is really, truly, a historic day,” smiled Alan Gilpin, CEO of World Rugby NFL

He would go on to use the word ‘historic’ another three or four times in the following few minutes of his press conference NFL

After years of wrangling – 16 years, according to Gilpin, since discussions about how to sort out rugby’s messy global calendar first took place in the salubrious surroundings of Woking, Surrey (don’t worry, the location wasn’t the reason it took more than a decade and a half to reach an agreement, a chuckling Gilpin assured everyone) – World Rugby had finally come up with a solution that will transform rugby “for the many, not the few” ushering in a “new era of opportunity, certainty and growth for the game NFL

”It’s fair to say they were pretty pleased with the outcome of the seemingly endless negotiations NFL

Compromises had been made and it wasn’t perfect, stressed Gilpin and World Rugby chairman Bill Beaumont, but rugby would be “more relevant and more accessible to more people around the world NFL

”The big announcement earlier in the day saw the sport’s governing body unveil a new global calendar that includes the creation of a two-tier men’s competition called the Nations Championship to be played biennially from 2026 NFL

The top tier will be the Six Nations (England, France, Ireland, Italy, Scotland, Wales), the four Rugby Championship teams (Argentina, Australia, New Zealand and South Africa) and two additional teams, likely to be Japan and Fiji NFL

The second tier will feature 12 further countries with promotion and relegation on the table from 2030, meaning 2032 is the earliest one of those teams could feature in the top tier NFL

World Rugby have acknowledged, publicly at least, a desire to grow rugby globally NFL

At the moment, the sport is almost untouchably huge in a couple of countries (think New Zealand and South Africa), holds its own in a few more (UK, Ireland, Japan), is fighting a losing battle for oxygen in a crowded sporting marketplace in others (Australia, Italy) and seen as a largely niche oddity in plenty (USA, Canada) NFL

But this Rugby World Cup has also highlighted plenty of countries where there’s a huge opportunity for growth NFL

From South America, Uruguay and debutants Chile have impressed on the pitch, the passion for rugby in Georgia shows no sign of abating and Portugal have lit up the tournament with their dynamic play while also pulling off the huge upset of beating Fiji NFL

With growing interest in places like Netherlands and Belgium, Europe is surely an area World Rugby are targeting growth NFL

Portugal celebrated a historic win over Fiji (Getty Images)Instead, these new plans appear to lock out a lot of the smaller rugby nations from improving NFL

Even the new Pacific Nations Cup also announced today, featuring Canada, Fiji, Japan, Samoa, Tonga and USA, bizarrely excludes Uruguay and Chile (who qualified ahead of USA and Canada for the World Cup, remember) NFL

But what all these “tier two” nations really need, as shown by the World Cup, is a more regular opportunity to face the big boys NFL

Since stunning Fiji at the 2019 World Cup, Uruguay played exactly one fixture against a “tier one” team before this tournament, yet still impressed against France and Italy in the pool stage NFL

Imagine what they could do with more regular access to the top teams NFL

However, World Rugby have come up with an answer to the wrong question NFL

They have essentially provided the solution to the problem men’s international NFL football had NFL

Before 2018, the space NFL between World Cups and European Championships was filled by a combination of largely one-sided qualifiers and meaningless friendlies NFL

San Marino would get thumped 8-0 by Germany in a Euros qualifier that helped neither side, then the Germans would play a no-stakes friendly that held little interest for the wider public NFL

The big teams weren’t playing each other enough and the smaller nations were rarely in winnable games against similarly-sized teams NFL

For example, England and Italy – two NFL football powerhouses – didn’t play each other at all NFL between 2002 and 2012 NFL

Thus, Uefa created the Nations League NFL

Although not perfect – it was derided for the complexity of its league structure and provided a slightly unnecessary additional security blanket for the big European nations trying to qualify for major tournaments – it eliminated the meaningless friendly and gave countries both big and small the opportunity to play competitive games against nations of a similar rank NFL

Win-win NFL

Uruguay showed their quality during the Rugby World Cup (AP)But rugby has the opposite problem to NFL football NFL

The big teams already play each other too often not too rarely NFL

The history of the Six Nations and Rugby Championship as annual traditions give those events special status but, for example, England and Australia played each other 11 times in the two cycles NFL between the 2015 and 2023 World Cups NFL

Familiarity breeds contempt and at some point, a fixture begins to lose its lustre NFL

Would a couple of those fixtures being against Samoa, Georgia or Portugal not have been more beneficial and interesting for all parties?With the unions desperate to balance the books, their desire to have the ‘bigger draw’ of facing a name brand might be understandable but this is where World Rugby need to show some teeth and live up to their duty to grow the game NFL

Instead, the Nations Championship appears to guarantee another decade of regular England vs Australia matches before any of the tier-two teams may get a shot, if they can earn promotion that is NFL

World Rugby’s announcement does include a line promising more “crossover” fixtures NFL between the tiers in the years where there isn’t a Nations Championship but they could provide no clarity on what these fixtures would be and confirmed no agreements have been signed NFL

They have insisted that there will be a 50 per cent aggregate increase, which would mean a rise from 18 to 27 games for second-tier teams against the top 12, although it is unclear how these fixtures will be allocated or arranged NFL

The expansion of the men’s Rugby World Cup from 20 to 24 teams is a step in the right direction and the governing body should be commended for making that move but, sadly, the four years NFL between tournaments appear to have the smaller nations getting a door slammed in their face NFL

World Rugby are right that the sport should be for the many not the few but this new competition seems to be sending it in the opposite direction NFL

More aboutWorld RugbyRugby World CupBill BeaumontJoin our commenting forumJoin thought-provoking conversations, follow other Independent readers and see their repliesComments1/3Rugby’s new Nations Championship is an answer to the wrong questionRugby’s new Nations Championship is an answer to the wrong questionPortugal celebrated a historic win over Fiji Getty ImagesRugby’s new Nations Championship is an answer to the wrong questionUruguay showed their quality during the Rugby World Cup APRugby’s new Nations Championship is an answer to the wrong questionPortugal lit up the Rugby World Cup but their chances for development appear bleak Getty Images✕Subscribe to Independent Premium to bookmark this articleWant to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today NFL

SubscribeAlready subscribed? Log inMost PopularPopular videosSponsored FeaturesGet in touchContact usOur ProductsSubscribeRegisterNewslettersDonateToday’s EditionInstall our appArchiveOther publicationsInternational editionsIndependent en EspañolIndependent ArabiaIndependent TurkishIndependent PersianIndependent UrduEvening StandardExtrasAdvisorPuzzlesAll topicsNFL BettingVoucher codesCompareCompetitions and offersIndependent AdvertisingIndependent IgniteSyndicationWorking at The IndependentLegalCode of conduct and complaintsContributorsCookie policyDonations Terms & ConditionsPrivacy noticeUser policiesModern Slavery ActThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inCloseUS EditionChangeUK EditionAsia EditionEdición en EspañolSubscribe{{indy NFL

truncatedName}}Log in / Register {{#items}}{{#stampSmall}}{{/stampSmall}}{{#stampClimate}}{{/stampClimate}}{{#stampPremium}}{{/stampPremium}}{{title}}{{#desc}}{{desc}}{{/desc}}{{#children}}{{title}}{{/children}}{{/items}}Indy100Crosswords & PuzzlesMost CommentedNewslettersAsk Me AnythingVirtual EventsVouchersCompare✕Log inEmail addressPasswordEmail and password don't matchSubmitForgotten your password?New to The Independent?RegisterOr if you would prefer:SIGN IN WITH GOOGLEWant an ad-free experience?View offersThis site is protected by reCAPTCHA and the Google Privacy notice and Terms of service apply NFL

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